School Marketer (Motswana) Reference No: 661832095 | Botswana, South Africa | Posted on: 17 April 2026
School Marketer (Education Sector) – Gaborone, Botswana - Must be a citizen of Botswana!!!!
An established, values-driven independent school environment is seeking to appoint a School Marketer to drive learner enrolment, strengthen brand presence, and support the overall growth of the school.
This is a hands-on role suited to a professional who understands the balance between marketing, sales, and relationship-building within an education environment.
Key Responsibilities:
Conduct market research and provide insights to support strategic decision-making
Drive learner enrolment through proactive lead generation and conversion
Plan and coordinate promotional events and campaigns
Manage the full enrolment process, ensuring a seamless parent experience
Support the induction of new learners and families
Ensure consistent and correct use of branding and marketing materials
Build and maintain media and PR relationships within the local community
Manage and update the school’s digital presence (social media and website)
Support ongoing marketing initiatives aligned to approved strategies
Contribute meaningfully to a values-based educational environment
Minimum Requirements:
Minimum 3 years’ experience in a similar marketing / sales role
Relevant marketing or sales qualification
Strong project management and organisational skills
Excellent communication and influencing ability
High attention to detail with strong analytical thinking
Service-driven with strong relationship-building skills
Ability to plan, prioritise, and manage multiple activities simultaneously
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
Willingness to undergo criminal record checks
Must be a citizen of Botswana
The Ideal Candidate:
This individual is a natural relationship builder, comfortable engaging with parents, learners, and the broader community. They bring a commercial mindset to education, with the ability to convert interest into enrolment while maintaining a strong, values-driven approach.
Salary: Negotiable

