School Marketer (Education Sector) – Gaborone, Botswana - Must be a citizen of Botswana!!!!

An established, values-driven independent school environment is seeking to appoint a School Marketer to drive learner enrolment, strengthen brand presence, and support the overall growth of the school.

This is a hands-on role suited to a professional who understands the balance between marketing, sales, and relationship-building within an education environment.

Key Responsibilities:

• Conduct market research and provide insights to support strategic decision-making
• Drive learner enrolment through proactive lead generation and conversion
• Plan and coordinate promotional events and campaigns
• Manage the full enrolment process, ensuring a seamless parent experience
• Support the induction of new learners and families
• Ensure consistent and correct use of branding and marketing materials
• Build and maintain media and PR relationships within the local community
• Manage and update the school’s digital presence (social media and website)
• Support ongoing marketing initiatives aligned to approved strategies
• Contribute meaningfully to a values-based educational environment

Minimum Requirements:

• Minimum 3 years’ experience in a similar marketing / sales role
• Relevant marketing or sales qualification
• Strong project management and organisational skills
• Excellent communication and influencing ability
• High attention to detail with strong analytical thinking
• Service-driven with strong relationship-building skills
• Ability to plan, prioritise, and manage multiple activities simultaneously
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Willingness to undergo criminal record checks
• Must be a citizen of Botswana

The Ideal Candidate:

This individual is a natural relationship builder, comfortable engaging with parents, learners, and the broader community. They bring a commercial mindset to education, with the ability to convert interest into enrolment while maintaining a strong, values-driven approach.